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What Are the Best Photos To Showcase Your Hotel?

A while back I published a short blog post entitled “The Most Popular Hotel OTA Images”, which was based on research by Leonardo - The Top 10 Images Travel Shoppers Want to See.

International LUXURY Hotel & RESORT Photographer

Which Photos will attract more guests

Based on this research, the most viewed hotel images in media galleries were those of the guest rooms.  With this in mind one would assume that it would be best if you highlighted and showcased your guestroom photos.  

I think we all would like to see what the guest rooms look like before we booked. 

I spend quite a bit of time time browsing OTAs and hotel websites, and many hotels are using guest room images as their profile and lead images. 

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These photos may not be the best ones to attract prospective hotel guests and clients.

What you should be using are photos that stand out in the crowd. Photos that catch a viewer’s attention and make them want to investigate more.

southeast asia best hotel photos

This image stands out as it has the WOW factor, The main subject is bright. Strong contrast between the colors. There is texture throughout the foreground. Colors are rich and vibrant.

Not using photos with the WOW factor may be the reason a prospective guest skips your hotel’s profile, as they are drawn to another hotel with attention-grabbing photos. 

When I started in photography and used to shoot landscapes, I soon discovered that photos which had vibrant colors  and contrast, did much better than the flat yet technically perfect photos.

It is well known that four things help attract a viewer to a photo. 

  1. Brightness
  2. Contrast
  3. Texture
  4. Color

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photographer cambodia


photographer cambodia


As an example,  the above light painting photo includes all four.

  • The brightness of the burning steel wool.
  • The contrast between the orange and blues.
  • Texture in the reflection.
  • And beautiful vibrant colors

This will ensure that this photo will stand out in a crowd.

cambodia best hotel photos

Contrast between the warm orange loungers and the cool blue pool.

Here is another example of an image I created for a hotel here in Phnom Penh.

We have the bright pool in the center of the photo and contrast between the warm orange loungers
and the cool blue pool.

Those with the texture in the foreground shadows and bright vibrant colors throughout means this image will definitely stand out and draw attention.

best southeast asia hotel photos

20 professional hotel photos of different subjects. Which one catches your eye?

The best way to look at this is to place your hotel’s profile image in among 20 other hotel images.

What image is your eye drawn to? 

If it is not your photo, then it is not doing its job.

Have a look at the collage of 20 photos of different spaces and subjects. Which one catches your eye and grabs your attention?

These kinds of photos grab the viewer's attention and make them want investigate more. 

Your other photos can sell the property. 

Have Any Questions?

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And, one more thing, I’d love to hear your thoughts in the comments below. 

Are we connected on LinkedIn? https://www.linkedin.com/in/hotelphotographer/

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Timely in both communications as well as processing

I am happy to pass on that recommendation to anyone seeking a talented, professional, and creative photographer in the Kingdom. After struggling to capture our brand-new boutique hotel (Monsoon Bassac Hotel, Phnom Penh) myself, I contacted Bruce via his website. From start to finish, he was an absolute professional- timely in both communications as well as processing, patient with our numerous requests, and able to capture our hotel's difficult angles and lighting in a way that kept things realistic but also showcased their beauty. His photographs are a true representation of what guests will find in our hotel, and we proudly use his photographs on all of our media.
Bruce is able to walk into a room and immediately see potential. He is flexible, and takes your ideas and brand identity into account when creating his images. I could not be prouder to have his photos representing our brand, and I wholeheartedly recommend his services.

Genevieve Cook , General Manager | Monsoon Bassac Hotel
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Professional results, production and timeline.

In terms of result delivery in making the photographs, include the production and timeline, Bruce is a very professional photographer.

Nickie Samrith , Marketing Manager | Sokha Hotels and Resorts
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Professional and skillful

‘Professional and skillful’ is the phrase that comes to mind when I think about Bruce. I hired Bruce as a freelance photographer late last year after coming highly recommended and viewing his online portfolio. During this time he updated our photo library with some amazing photos. Above all, I was impressed with Bruce’s ability to capture the best of our locations under different lighting conditions and the attention to detail he has put into the process. And, of course, his easygoing nature and flexibility made the cooperation more fruitful and productive. For any hotel or property that requires high-quality photos, Bruce would be the one I would highly recommend.

Kosal Sou , General Manager | Green Palace Hotel
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Best photographer in the country for commercial photo shooting

Bruce made some photographs of several of the properties I was working for at MAADS, and he did such a great job that we called him back to ask him to work for us! From the time I spent in Cambodia I would definitely recommend him as the best photographer in the country for commercial photo shooting (architecture outdoor/indoor). Amazing lighting, brightness, contrast... nothing to change, everything is ready to use and to impress 😉

Alicia Guthert , Communications Manager | MAADS
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The quality of the images is great

I am really happy with you and your work. The quality of the images is great.

Sokleng You , Assistant Director of Sales | Dara Hotels
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Extremely Professional and Talented

Bruce is an extremely professional and talented photographer. Throughout the process of photographing a rooftop bar he was extremely patient and a calm communicator going beyond the scope to photograph other hotel elements during the shoot. The post production process was fast and efficient and were extremely happy with the end result.

Camilla Coburn Davis , PR Manager | Minor Hotels
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I strongly recommend Bruce for architectural and product shots

Bruce has an eye for detail, a feel for lighting, a flair for perspectives! An honest and friendly character without attitude who brings pictures to life!
I strongly recommend Bruce for architectural and product shots.

Noel Omar Furrer , General Manager | Sun & Moon Urban Hotel
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Refreshed our OTA profiles

You did a great job regarding PODs, sunrise lights were amazing. These images have refreshed our OTAs profiles. We appreciate your effort and time.

Lubov Chinaru , GRO | Independence Hotel by DARA
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Best Pictures

Bruce did the best pictures we managed to get for our properties!

Alexis de Suremain , Founder | MAADS

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And if you have any feedback or questions, please leave a comment below!

About The Author

Bruce is an experienced luxury boutique hotel photographer based in Phnom Penh, Cambodia. He specializes in brand imagery for hotels and resorts. Working with high-end hotels and resorts in Cambodia, Vietnam, Laos, Thailand, China, Myanmar, Bali, Singapore and Maldives

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