Travel shoppers are not booking a hotel room with you, they are booking the experience and they want to see and feel what that will be like.
Expedia published an article on Tnooz entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”
“Doubling a hotel’s online pictures can result in 4.5% take-up and $3.50 higher ADR.”
The Top 10 Most Popular OTA Hotel Images
Leonardo Data shows that 86% of visitors consume more than 10 images when they visit your media gallery but not all images are the same and there is one type of hotel photo which is viewed more than any of the other OTA hotel images.
10 – Bar & Lounge
9 - Exterior
8 – Amenities
7 – Swimming Pool
6 – Business Center
5 – Map
4 – Lobby and Reception
3 – Recreation
2 – Restaurant
1 – Hotel Guest Rooms
Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Hotels and resorts in Thailand, Vietnam and the Asian market should reconsider re-sequencing their OTA hotel images to give the viewer what they are looking for.
I strongly recommend Bruce for architectural and product shots
Bruce has an eye for detail, a feel for lighting, a flair for perspectives! An honest and friendly character without attitude who brings pictures to life!
I strongly recommend Bruce for architectural and product shots.
Best photographer in the country for commercial photo shooting
Bruce made some photographs of several of the properties I was working for at MAADS, and he did such a great job that we called him back to ask him to work for us! From the time I spent in Cambodia I would definitely recommend him as the best photographer in the country for commercial photo shooting (architecture outdoor/indoor). Amazing lighting, brightness, contrast... nothing to change, everything is ready to use and to impress 😉
The quality of the images is great
I am really happy with you and your work. The quality of the images is great.
Refreshed our OTA profiles
You did a great job regarding PODs, sunrise lights were amazing. These images have refreshed our OTAs profiles. We appreciate your effort and time.
Professional and skillful
‘Professional and skillful’ is the phrase that comes to mind when I think about Bruce. I hired Bruce as a freelance photographer late last year after coming highly recommended and viewing his online portfolio. During this time he updated our photo library with some amazing photos. Above all, I was impressed with Bruce’s ability to capture the best of our locations under different lighting conditions and the attention to detail he has put into the process. And, of course, his easygoing nature and flexibility made the cooperation more fruitful and productive. For any hotel or property that requires high-quality photos, Bruce would be the one I would highly recommend.
Bruce did the best pictures we managed to get for our properties!
Professional results, production and timeline.
In terms of result delivery in making the photographs, include the production and timeline, Bruce is a very professional photographer.
Extremely Professional and Talented
Bruce is an extremely professional and talented photographer. Throughout the process of photographing a rooftop bar he was extremely patient and a calm communicator going beyond the scope to photograph other hotel elements during the shoot. The post production process was fast and efficient and were extremely happy with the end result.
Timely in both communications as well as processing
I am happy to pass on that recommendation to anyone seeking a talented, professional, and creative photographer in the Kingdom. After struggling to capture our brand-new boutique hotel (Monsoon Bassac Hotel, Phnom Penh) myself, I contacted Bruce via his website. From start to finish, he was an absolute professional- timely in both communications as well as processing, patient with our numerous requests, and able to capture our hotel's difficult angles and lighting in a way that kept things realistic but also showcased their beauty. His photographs are a true representation of what guests will find in our hotel, and we proudly use his photographs on all of our media.
Bruce is able to walk into a room and immediately see potential. He is flexible, and takes your ideas and brand identity into account when creating his images. I could not be prouder to have his photos representing our brand, and I wholeheartedly recommend his services.
If you enjoyed this article, take a second to share it on your favorite social media channel.
And if you have any feedback or questions, please leave a comment below!
About The Author
Bruce is an experienced luxury boutique hotel photographer based in Phnom Penh, Cambodia. He specializes in brand imagery for hotels and resorts. Working with high-end hotels and resorts in Cambodia, Vietnam, Laos, Thailand, China, Myanmar, Bali, Singapore and Maldives