The Top 10 Hotel OTA Listing Photos

With professional eye catching hospitality photography playing such a vital part of a hotel’s unique marketing strategy to attract hotel guests, the hospitality pictures marketing professionals choose to highlight their hotels is extremely important. This is the case whether it be the Online Travel Agents or branded website.

Potential hotel guests are not only booking a hotel room with you, they are booking the while luxurious experience . They want to be able to imagine themselves relaxing in the hotel room admiring the amazing views at sunset. They want to feel the romantic ambience of the candle lit dinner at the rooftop restaurant.

Expedia published an article on PhocusWire entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”​

The Top 10 Most Popular OTA Hotel Photographs

​Leonardo Data shows that  86% of visitors consume more than 10 hotel photos when they visit your media gallery on your hotel website or OTA listing. But not all hospitality photos are the same and there is one type of hotel photo which is viewed more than any of the other hotel images.

Here is The Top Ten List of the Most Popular Hotel OTA Listing Photos

10 – Hotel Bar & Lounge

9 – Hotel Exterior

8 – Hotel & Resort Amenities

7 – Resort Swimming Pools

6 – Hotel Business Center

5 – Hotel Map & Location

4 – Hotel Lobby and Reception

3 – Hotel Recreation/Experience

2 – Hotel Restaurant

1 – Hotel Guest Rooms

SUMMARY

Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Luxury hotel brands should reconsider re-sequencing their ​OTA hotel images to give the viewer what they are looking​ for.