Travel shoppers are not booking a hotel room with you, they are booking the experience and they want to see and feel what that will be like.
Expedia published an article on Tnooz entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”
“Doubling a hotel’s online pictures can result in 4.5% take-up and $3.50 higher ADR.”
The Top 10 Most Popular OTA Hotel Images
Leonardo Data shows that 86% of visitors consume more than 10 images when they visit your media gallery but not all images are the same and there is one type of hotel photo which is viewed more than any of the other OTA hotel images.
10 – Bar & Lounge
9 - Exterior
8 – Amenities
7 – Swimming Pool
6 – Business Center
5 – Map
4 – Lobby and Reception
3 – Recreation
2 – Restaurant
1 – Hotel Guest Rooms
Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Hotels and resorts in Thailand, Vietnam and the Asian market should reconsider re-sequencing their OTA hotel images to give the viewer what they are looking for.
I strongly recommend Bruce for architectural and product shots
Bruce has an eye for detail, a feel for lighting, a flair for perspectives! An honest and friendly character without attitude who brings pictures to life!
I strongly recommend Bruce for architectural and product shots.
Bruce did the best pictures we managed to get for our properties!
Best photographer in the country for commercial photo shooting
Bruce made some photographs of several of the properties I was working for at MAADS, and he did such a great job that we called him back to ask him to work for us! From the time I spent in Cambodia I would definitely recommend him as the best photographer in the country for commercial photo shooting (architecture outdoor/indoor). Amazing lighting, brightness, contrast... nothing to change, everything is ready to use and to impress 😉
Increased traffic of guests looking at our photos on Tripadvisor
We are happy with both quality and the presentation of the photos and have seen the increased traffic of guests looking at our photos on Tripadvisor.
The quality of the images is great
I am really happy with you and your work. The quality of the images is great.
The new photos have helped us to boost the content of our website as well as other OTA’s and social media platforms
I believe that your new photos have helped us to boost the content of our website as well as other OTA’s and social media platforms. You definitely met our expectations. Not only I loved your photos of BL but also with our other sister properties.
Timely in both communications as well as processing
I am happy to pass on that recommendation to anyone seeking a talented, professional, and creative photographer in the Kingdom. After struggling to capture our brand-new boutique hotel (Monsoon Bassac Hotel, Phnom Penh) myself, I contacted Bruce via his website. From start to finish, he was an absolute professional- timely in both communications as well as processing, patient with our numerous requests, and able to capture our hotel's difficult angles and lighting in a way that kept things realistic but also showcased their beauty. His photographs are a true representation of what guests will find in our hotel, and we proudly use his photographs on all of our media.
Bruce is able to walk into a room and immediately see potential. He is flexible, and takes your ideas and brand identity into account when creating his images. I could not be prouder to have his photos representing our brand, and I wholeheartedly recommend his services.
Refreshed our OTA profiles
You did a great job regarding PODs, sunrise lights were amazing. These images have refreshed our OTAs profiles. We appreciate your effort and time.
Excellent photos taken of your food, hotel rooms and facilities
If you want excellent photos taken of your food, hotel rooms and facilities, Bruce is the man for you. He is easy to work with and he has a vision for every photography project given with him. He is a collaborator which means he welcomes your ideas and turns them into something great. His skills in photography will certainly up the calibre of every photo.
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About The Author
Bruce is an experienced luxury boutique hotel photographer based in Phnom Penh, Cambodia. He specializes in brand imagery for hotels and resorts. Working with high-end hotels and resorts in Cambodia, Vietnam, Laos, Thailand, China, Myanmar, Bali, Singapore and Maldives