The other day I was listening to a Clubhouse call with Chris Do, the founder of The Futur. Whose mission is “teaching 1 billion people how to make a living doing what they love.”

The call was about expectations, both from the photographer and from the client. It was a very interesting call and my main takeaway was that you need to make sure you define and discuss all expectations before the start of the project.

I have always operated under a firm set of values and guidelines, which makes sure I deliver the same high-quality of images and service to all my clients.

However, I have never taken the time to write these out on a list. Something I can print out and paste on the wall behind my monitor.

This is my list of what I fell, my clients expect of me. I am sure I will add loads more over time.

The Incomplete List

• Deliver the same high-quality photos and level of service as all other clients.
• Natural looking photos that are not over edited.
• Photos that highlight and portray their message correctly.
• Photos that show their spaces at their best.
• To advise them on what would be best for their desired outcome.
• To advise them on how to prepare and stage for the best photos
• Needs to have some flexibility towards scheduling.
• Take onboard any advice the client may have, without necessarily having to implement it.
• Should receive a timely response to questions and concerns.
• Be on time for shoots, meetings, and calls.
• Deliver the final photos within the time frame agreed upon.
• To act in a polite and respectful way to everyone.
• To be mindful of guests and customers who may be at the shooting location.
• To leave everything the same way we found it.

Next time you need to choose a photographer, think about how the photographer will address your expectations. Use this list as a guide if you fell it will help you.

Now back to the Chris Do call.

Segura, a very successful typographical design firm based in Chicago, was brought up as an example. I will post an example of his “Terms” and leave you to decide what you think.

The text from the above letter:

You give me money, I’ll give you creative.
I’ll start when the check clears.
Time is money. More time is more money.
I’ll listen to you. You listen to me.
You tell me what you want, I’ll tell you what you need.
You want me to be on time, I want you to be on time.
What you use is yours, what you don’t is mine.
I can’t give you stuff I don’t own.
I’ll try not to be an ass, you should do the same.
If you want something that’s been done before, use that.

PRO BONO

If you want your way, you have to pay.
If you don’t pay, I have final say.
Let’s create something great together.

If you are interested in finding more about Chris Do and The Futur you can visit the website and YouTube channel.