Travel shoppers are not booking a hotel room with you, they are booking the experience and they want to see and feel what that will be like.
Expedia published an article on Tnooz entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”
The Top 10 Most Popular OTA Hotel Photographs
Leonardo Data shows that 86% of visitors consume more than 10 images when they visit your media gallery but not all images are the same and there is one type of hotel photo which is viewed more than any of the other OTA hotel images.
10 – Bar & Lounge
9 – Exterior
8 – Amenities
7 – Swimming Pool
6 – Business Center
5 – Map
4 – Lobby and Reception
3 – Recreation
2 – Restaurant
1 – Hotel Guest Rooms
Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Hotels and resorts in Thailand, Vietnam and the Asian market should reconsider re-sequencing their OTA hotel images to give the viewer what they are looking for.