hotel ota listing photos

The Top 10 Hotel OTA Listing Photos

The Top 10

Hotel OTA Listing Photos

Hotel Photography

Hotel Marketing

With professional eye catching hospitality photography playing such a vital part of a hotel’s unique marketing strategy to attract hotel guests, the hospitality pictures marketing professionals choose to highlight their hotels is extremely important. This is the case whether it be the Online Travel Agents or branded website.

Potential hotel guests are not only booking a hotel room with you, they are booking the while luxurious experience . They want to be able to imagine themselves relaxing in the hotel room admiring the amazing views at sunset. They want to feel the romantic ambience of the candle lit dinner at the rooftop restaurant.

Expedia published an article on PhocusWire entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”​

The Top 10 Most Popular OTA Hotel Photographs

​Leonardo Data shows that  86% of visitors consume more than 10 hotel photos when they visit your media gallery on your hotel website or OTA listing. But not all hospitality photos are the same and there is one type of hotel photo which is viewed more than any of the other hotel images.

Here is The Top Ten List of the Most Popular Hotel OTA Listing Photos

10 – Hotel Bar & Lounge

hotel ota listing photos
Capri By Fraser Phnom Penh

9 – Hotel Exterior

hotel ota listing photograph
Fairfield by Marriott Phnom Penh

8 – Hotel & Resort Amenities

hotel ota listing images
BIJOU Serviced Residence

7 – Resort Swimming Pools

hotel listing photos
Avani+ Samui Resort

6 – Hotel Business Center

hotel listing photographs
AVANI+ Busan

5 – Hotel Map & Location

hotel listing images

4 – Hotel Lobby and Reception

best ota photos
Rosewood Phnom Penh

3 – Hotel Recreation/Experience

best ota photographs
The NamKhan Luang Prabang Laos

2 – Hotel Restaurant

best ota images
AVANI+ Riverside Bangkok

1 – Hotel Guest Rooms

best hotel listing pictures
Rosewood Bangkok


Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Luxury hotel brands should reconsider re-sequencing their ​OTA hotel images to give the viewer what they are looking​ for.


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