With visual storytelling, such a vital part of your hotel marketing strategy in Cambodia, Thailand and throughout Southeast Asia, the OTA Hotel Images you choose are extremely important.

Travel shoppers are not booking a hotel room with you, they are booking the experience and they want to see and feel what that will be like.

Expedia published an article on Tnooz entitled 5 tips on how hotels can convert OTA traffic into bookings and the first tip is “Take better photos (and videos) of your property.”​

The Top 10 Most Popular OTA Hotel Photographs

​Leonardo Data shows that  86% of visitors consume more than 10 images when they visit your media gallery but not all images are the same and there is one type of hotel photo which is viewed more than any of the other ​OTA hotel images.

10 – Bar & Lounge

top 10 hotel ota photographs - bar and restaurant
HighGround Sky Lounge Bar

9 – Exterior

top 10 hotel ota photographs - exterior
The Great Duke

8 – Amenities

top 10 hotel ota photographs - gym
Gym at SF Hotel

7 – Swimming Pool

top 10 hotel ota photographs - swimming pool
The highest infinity pool in Phnom Penh – The Penthouse Residence

6 – Business Center

top 10 hotel ota photographs - lobby
Avani+ Samui

5 – Map

top 10 hotel ota photographs - map

4 – Lobby and Reception

top_10_hotel_ota_photographs-8
Anatara Angkor Resort

3 – Recreation

top 10 hotel ota photographs - recreation
Anatara Hua Hin

2 – Restaurant

top 10 hotel ota photographs - restaurant
Baan Thalia at Anatara Hua Hin

1 – Hotel Guest Rooms

top 10 hotel ota photographs - guest room
Suite at Anatara Hua Hin

SUMMARY

Hotel room photos are viewed twice as much as restaurants, which is the second most viewed hotel photo. One of the most common “hero shots” used in luxury hotel marketing is the hotel exterior which is at number 9 in the list. Hotels and resorts in Thailand, Vietnam and the Asian market should reconsider re-sequencing their ​OTA hotel images to give the viewer what they are looking​ for.

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