If you are looking for a professional hotel photographer for your next hotel photoshoot then this article will give you an idea of how hotel photographers price for their jobs. Hospitality photographers in Cambodia, Vietnam, Bali and throughout Southeast Asia have three main forms of hotel photography pricing.
One of the most commons hotel photography pricing structures is a daily rate where the photographer will charge the client a set amount per day of shooting.
This is not for a full 24 hour day but usually between 8 and 10 hours per day and the professional photographer will stipulate the maximum number of images which will be captured per day.
You will find that this number is between 5 and 15 per day from high-end photographers. This ensures that the photographer has ample time to capture the best hotel photos for your needs.
With a daily rate, you need to keep in mind that the photographer will be charging you whether they are shooting or not. So if they are delays or locations are not ready this is going to affect the number of images you will get for that day.
It is a good idea to have some backup shooting locations in case of prolonged delays or bad weather.
Perhaps some food and beverage photography or updating your hotel room photo library?
Per Image Rate
Another common form hotel photography pricing is the per image rate. This way you only pay for the final delivered images no matter the amount of time taken to capture them.
As with the daily rate expect only 5 to 15 interior and exterior photographs per day and the photographer’s rate will reflect this.
With a per image rate, the hospitality photographer does not feel pressured and can take sufficient time and preparation for the best photographs.
The advantage to you is that you are only paying for results no matter the amount of time it has taken the photographer to capture the images.
A less common form of hotel photography pricing is a package rate. This way the hotel and resort photographer will quote the client an overall rate for the complete job.
The package rate will specify exactly what is included eg:
The advantages of this rate structure are that you know exactly what you will be getting and the total cost. Though if you need more hotel room photos or need another meeting room photographer then costs can start to mount.
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Additional Details and Costs
Travel Time and Expenses
Unless you are fortunate enough to have a high-end interior and architecture photographer based on your doorstep, the photographer will have to travel some distance to your hotel or resort. A high-end photographer will also have a travel day charge for each day spent travelling to and from the location. Both these items will be for the account of the client.
You will need to provide accommodation, food, transportation and other general expenses for the photographer, assistants and stylists while on location.
Depending on the photographer and assignment, it may only be the photographer himself/herself or a crew of photographer, assistants, stylists and digital techs that you will be billed for.
For some photographers, this is built into the rates, while others will have an additional charge on a per image basis. This rate can be $100 up, per photos so can add a substantial amount to the quote.
Whether your hotel is in Cambodia, Bali, the Maldives or the South Pacific most high-end hotel photographers will have one of the above hotel photography pricing structures.With any new hotel photoshoot, confirm with your hotel photographer exactly what you will be receiving and any additional charges or expenses that may or will be incurred..
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About The Author
Bruce is an experienced luxury boutique hotel photographer based in Phnom Penh, Cambodia. He specializes in brand imagery for hotels and resorts. Working with high-end hotels and resorts in Cambodia, Vietnam, Laos, Thailand, China, Myanmar, Bali, Singapore and Maldives